Mattel Toys Honors Cuban Crooner Celia Cruz Simply In Time For Hispanic Heritage Month

Considered one of Cuba’s most celebrated singers is being honored throughout Hispanic Heritage Month with a stupendous duplicate that embodies her glowing persona fantastically.

Mattel Toys revealed a brand new addition to its longstanding Barbie Doll assortment. In honor of La Guarachera de Cuban – Celia Cruz, Barbie Celia was unveiled on the corporate’s Instagram account.

The glamorous duplicate options the doll wearing an impressive pink tulle night robe with gold embroidered accents. Barbie Celia can be coiffed with the Black Cuban celebrity’s trademark platinum wig. And since Mattel was meticulous relating to the small print of the doll, the corporate even included Cruz’s well-recognized hole in her two entrance enamel. 

There’s nothing extra highly effective than utilizing your voice! 🎙️💃 This Hispanic Heritage Month, Barbie is thrilled to honor the reminiscence of the inimitable “Queen of Salsa,” Celia Cruz, with a one-of-a-kind doll in her likeness,” Mattel wrote on IG. 

“As a stage performer, on-screen actor, and recording artist who succeeded in a male-dominated music scene, Celia Cruz is often known as the “Latin Triple Risk.” Her lengthy and storied profession serves as infinite inspiration for aspiring musicians, and thru the Celia Cruz Basis, her legacy continues to supply scholarships for younger Latino college students.”


Though Mattel didn’t point out it, Barbie Celia isn’t nearly dropping one other doll throughout Hispanic Heritage Month. Cruz’s illustration of Black Latinos is an typically disregarded side of Latinidad. Unambiguously Black Latinos not often have a picture that represents who they’re. 

Though the “Rie y Llora” singer struggled with discrimination and racism in Cuba and out of doors of the island, she typically smiled by way of the ache. 

A 2018 article by NPR detailed a part of that journey. 

Stephanie Fernandez wrote, “Within the shadow of her most well-known hits from the Nineteen Seventies and subsequent a long time, 1966’s Son Con Guaguancó could also be nobody’s go-to Cruz album, however it’s maybe her most vital. The album is an artifact of Cruz’s 1966 and her life in transition — from Cuba to exile in america, and from obscurity behind institutional boundaries to worldwide fame regardless of systemic racism and sexism.”

The nod by Mattel for Cruz is well-deserved, however the street to finish anti-Blackness, discrimination and erasure of Black Latinos nonetheless has an extended strategy to go.

La Guarachera de Cuba died in 2003.

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